Dubai is a shopper’s paradise. Every year as the summer temperatures soar and the kids finish for vacation, families escape the scorching heat in Dubai’s malls and entertainment zones. Since 1998, Dubai has organised a “Summer Surprises” Festival to promote the Emirate as the top family friendly vacation destination. Running for around six years, the 2019 edition, scheduled from 21st June-3rdAugust, is one of the highlights of Dubai’s busy retail calendar. Activities include product launches, mega sales and shop-and-win promotions.
Dubai Summer Surprises (DSS) is an unmissable opportunity for brands to increase sales because the annual event provides high media coverage and promotion before, during and after.
Engage, Captivate & Stimulate: High Impact Mall Activation Solutions
Mall activation creates striking impressions. Using customised booths, display stands, pop-up stores and podiums, you break out the walls of the conventional retail space to surprise and delight visitors.
But don’t just limit your use of mall activation to DSS. Mall promotions are one of the most affordable marketing solutions. The fact that they are temporary set-ups means that brands can be more creative, daring and fun. Pop-ups allow brands to create emotional connections with customers in a deeper way than a magazine layout or an online campaign.
Article originally published by Electra. Read the full article here, https://bit.ly/2WjICbv
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